Wabash Center, based in Lafayette, Indiana, needed a completely new Internet Marketing presence.  They also were in need to some profile videos in order to gain community awareness and provide a fundraising platform.

Solution

Wabash Center partnered with Fusework Studios to develop several marketing and fundraising elements.  Amongst these elements were several video presentations in addition to a comprehensive website re-design.  The website and videos can be found at www.wabashcenter.com. Fusework Studios also helped Wabash Center get set-up with Facebook and You-Tube accounts.

Client Testimonial from Rhonda Jones,
Director of Development:

Wabash Center is working with Fusework Studios to redesign our Web site and develop marketing videos. I first learned of Fusework Studios when they came to our facility to film for another client. I was immediately impressed with how well they interacted with our consumers and how they spent time with them, got to know them and then in return got the best out of them.  When they returned to film our video, it was like old friends returning…Once hired to do our project, their team immersed themselves with information about Wabash Center. Watching them learn about Wabash Center has really helped us throughout the creative process and brought to light some areas that we need to improve upon. I have been so pleased with everyone at Fusework Studios and the projects we are working on. I expect this to be a long-term relationship.

Goodwill Industries had a good news bad news scenario with regards to their brand identity. The good news is many people were familiar with Goodwill as a place to donate used clothing and household items as well as a place to get great bargains on the same at their thrift stores. The bad news was that Goodwill has a number of other divisions with their organization that are also great programs, including their commercial services division which does contract work for a variety of manufacturers while creating jobs for their Goodwill clients. They needed a way to piggyback on the Goodwill brand name but also establish an identity for the commercials services division.

Solution

Goodwill chose to partner with Fusework Studios to develop a new Internet Marketing presence for the Commercial Services portion of their business. Fusework learned of the high rate of satisfaction of their customers and the professionalism of the staff and facility.  We decided to “tell their story” with a high quality video that featured testimonials from satisfied customers and lots of footage of their operation in action.  Both were strong points of difference.  The video was then placed on the home page of the new web site with a prominent marker to attract attention.  The home page also included a quick link to request a quote for their services.  Visitors to the site can immediately associate with the Goodwill brand but also quickly learn what the division does.  This is an example of prominent multimedia usage and a conversion point to make it easy for visitors to connect with Goodwill Commercial Services.

Visit the Goodwill Website

Fusework Studios was selected by The Arc to spearhead a robust marketing campaign that included rebranding, print, video and web.

Solution

The campaign kicked off with a redesign of The Arc logo and all marketing materials. Fusework was challenged with a focus on  staying consistent with The Arc National brand recognition, but providing The Arc of Indiana its own unique identity. Following the branding process, Fusework wrote, produced and edited eight educational videos. In addition to being available on-line, all eight videos were bundled and put on a fully authored DVD for distribution to all of The Arc of Indiana’s local chapters.

Next, Fusework Studios took on the complete overhaul of The Arc’s Web site. All of these goals went into the development and design of the site and resulted in intuitive navigation for users, an e-Newsletter sign up, a RSS news feed, a video gallery, internal site search capability, an online donation portal, and more. The site also features a focus on social networking with direct links in the core navigation to The Arc’s Facebook and YouTube pages as well as their blogs.  The Arc also recently started using Twitter.

Client Testimonial from Sally Morris, Assistant Director of Public Relations: “Following The Arc of Indiana’s 50th Anniversary, we wanted to take some time and a serious look at how we should communicate who The Arc is today and what we hope to accomplish for people with intellectual and other developmental disabilities and their families in the future.  We wanted to develop an integrated look for our logo, print materials, web site and videos.   We choose Fusework Studios because they could provide us with the whole package.  Rather than using different companies or independent contractors for different projects, Fusework offered the staff and talent to help us create a new logo and tagline, a wonderful new web site, a series of videos, and print materials that provide an integrated look and message.”

View The Arc of Indiana’s Web Site.

The Greater Indianapolis Chamber of Commerce is the eighth largest chamber in the country, with approximately 5,000 members. They were looking to increase membership while retaining their current members by using Internet Marketing to compliment events and services, elevate their brand, and become more relevant to their younger constituents.

Solution

Fusework Studios partnered with GICC to create a comprehensive Global Internet Marketing Plan. This plan incorporated consultation on new media tools, blogs, a new social networking site, design, and Internet based promotions. FWS created strategies and tactics that tied back to every objective and goal of the GICC. As an ongoing effort, the GICC continues to evolve and become a modern Chamber with industry leading technology and a tool set to reach the business community of tomorrow.

A micro site created for the GICC’s green business initiative can be viewed at www.indygreenbusiness.com and a social networking site created for current and prospective GICC members can be viewed at www.indylink.com.

Read about other Internet Marketing Success Stories.