Author: Fusework Studios, Categories: Success Stories

Situation

The Greater Indianapolis Chamber of Commerce is the eighth largest chamber in the country, with approximately 5,000 members. They were looking to increase membership while retaining their current members by using Internet Marketing to compliment events and services, elevate their brand, and become more relevant to their younger constituents.

Solution

Fusework Studios partnered with GICC to create a comprehensive Global Internet Marketing Plan. This plan incorporated consultation on new media tools, blogs, a new social networking site, design, and Internet based promotions. FWS created strategies and tactics that tied back to every objective and goal of the GICC. As an ongoing effort, the GICC continues to evolve and become a modern Chamber with industry leading technology and a tool set to reach the business community of tomorrow.

A micro site created for the GICC’s green business initiative can be viewed at www.indygreenbusiness.com and a social networking site created for current and prospective GICC members can be viewed at www.indylink.com.

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